Luz Bratcher

  • 20 years of design experience, 12 of which was working on UX in startup and enterprise businesses.

  • 8 years of developing design talent as a manager, educator, mentor, and professional coach. I have also built design hiring and onboarding processes for new teams.

  • Connection is my superpower, from building cross-functional bridges through stakeholder whispering to building cohesion on a team.

  • Currently looking for short-term contracts (<6 mo) or full-time roles as a principal/staff UX designer, research, design ops manager, or design management roles. Also available for consulting.

Selected Experience

To view the full breadth of my career, see my LinkedIn page.

Lead UX Researcher & Research Ops at PwC, Seattle, WA — August 2022 - May 2023

  • Researched development of features for e2e digital project management tool and enterprise software

  • Created customer journey library for customer personas, service maps, and gap analyses

  • Established research ops for participant recruitment and study management, as well as best practices across four organizations.

Director of Talent at School of Visual Concepts, Seattle WA — Sep 2021 – Mar 2022

  • Launched apprenticeship program with 31 Amazon employees from underrepresented backgrounds as design subject matter expert, curriculum advisor, instructor, and mentor.

  • Recruited, onboarded, and coached new instructors for our apprenticeship and public classes 

  • Developed retainment and training programs to attract new instructors 

  • Business development for corporate workshops and sourcing corporate partners

Instructor at School of Visual Concepts, Seattle WA — Jan 2019 – Ongoing

  • Taught classes and developed curriculum for SVC’s certificate and apprenticeship programs. My favorites include: Introduction to User Experience Design, Presentation Skills, Interview Skills for Designers

  • Professionally mentored certificate students

Lead UX Designer at Amazon, Seattle, WA — Aug 2016 - May 2021

  • Crafted exploratory and generative prototypes for Alexa Shopping, Alexa Devices, and Amazon Devices

  • Facilitated conceptual development with cross-functional teams to establish voice design principles for Alexa Shopping

  • Launched first public Alexa Design System toolkit and Dash Replenishment design guide

  • Oversaw cross-disciplinary teams that released internal design guides for Alexa Design System and device onboarding framework. 

  • Managed small teams, mentored employees into promotions, and was preferred interviewer for design roles 

Senior UX Program Manager at Amazon, Seattle, WA — Mar 2019 - Mar 2020

  • Developed educational program to roll out and align product, development, and UX/UI to new Alexa Design System

  • Delivered first ethnographic study on internal and external Alexa design practices

  • Established community hub to facilitate and streamline communication on new projects across thousands of worldwide Alexa employees